Local SEO puts your business in front of people searching for what you offer, in Calgary, right now. Google Maps rankings, Business Profile visibility, and local authority that builds over time.
of all Google searches have local intent — people looking for something near them
higher conversion rate from local search vs. standard organic — intent is closer to buying
of people who search locally on their phone visit a business within one day
Full GBP optimisation — categories, services, photos, attributes, Q&A, and a posting strategy. A properly managed GBP is one of the fastest wins in local SEO.
Consistent NAP (name, address, phone) data across key directories — Yelp, Yellow Pages, BBB, and industry-specific platforms. Inconsistencies confuse Google and suppress rankings.
A system for generating more genuine reviews and responding to them effectively. Review volume and quality are significant local ranking factors — and they build buyer trust.
Geo-targeted content pages built around local search intent — "service + Calgary" keywords — with proper local schema markup to reinforce your geographic relevance to Google.
Acquiring relevant local mentions and links from Calgary-area publications, directories, and community sources — signals that reinforce your local authority with search engines.
Monthly reporting on where you rank for your local keywords, how your GBP is performing, and what's moving — tracked at the Calgary city level, not just nationally.
When someone searches for a local service in Calgary, Google often shows a "map pack" — three local businesses with their ratings, location, and contact info — above the regular organic results. These listings get a disproportionate share of clicks.
Appearing in the local pack depends on three core factors: proximity (how close your business is to the searcher), relevance (how well your GBP and site match the search query), and prominence (how well-known and trusted Google considers your business).
We optimise all three — with a particular focus on relevance and prominence, since proximity is largely fixed.
Primary and secondary categories, services listed, description keyword alignment, and photo content all affect which searches your GBP appears for.
More reviews, higher average rating, and regular new reviews signal an active, trusted business. Responding to reviews reinforces this signal further.
Your business name, address, and phone number need to match exactly across your website, GBP, and every directory listing. Inconsistencies hurt rankings.
Service pages targeting Calgary-specific keywords — with local schema markup — reinforce your relevance to local searches and give you additional entry points for traffic.
It varies significantly based on current authority, competition level, and how much work is needed. Some businesses see map pack appearances within 4–8 weeks of GBP optimisation. Others take longer if competitors are well-established.
Not necessarily. Service-area businesses (like trades, consultants, or mobile services) can set a service area on their GBP instead of showing a physical address. The strategy differs slightly but local SEO is still very much achievable.
Having a GBP and having an optimised GBP are very different things. Most business profiles are missing key categories, have incomplete service descriptions, few photos, and no posting activity — all of which leave ranking potential uncaptured.
We can help you respond professionally and build up positive review volume over time — but we don't remove legitimate reviews. The strategy is always to build credibility, not suppress criticism.
"We went from invisible in local search to appearing in the Calgary map pack for our top three keywords — within three months. The GBP work alone changed how many calls we get every week."
Start with a free local SEO audit — we'll review your GBP, local citations, and map pack visibility, and show you exactly what's missing.
Get your free local SEO audit →Technical SEO, keyword mapping, and content strategy that build organic visibility beyond the local pack.
A site built with local SEO foundations baked in from the start — not retrofitted after the fact.
Calgary-based. Small by design. Every client gets our full attention, not a templated monthly report.